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You don’t need a marketing degree or intensive training to build an attention grabbing brand you just need this audiobook – and 30 days Simon Middleton shows you how to create manage and communicate your brand profoundly and effectively in just 30 days by following 30 clear exercises How you work through the book is up to you the result will be the same an authentic compelling and highly distinctive brand that will attract and engage customers and fans You will learn how to Establish your brand values and positioning Get the all important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrongBranding is not about funky logos and expensive advertising Your brand is what your company means to the world Getting that meaning right is the most important thing you can do in business Simon Middleton is the author of Brand New You Build A Brand In 30 Days and What You Need To Know About Marketing He is one of the UK's most in demand independent brand strategy advisors consulting and speaking all over the UK and overseas Simon has worked on brand creative and training projects with a wide range of major corporates as well as with charities and destinations He is a regular commentator on brand issues in the press on TV and radio and has appeared on BBC Newsnight Sky News Five News CNN BBC Breakfast Bloomberg The Politics ShowYou don’t need a marketing degree or intensive training to build an attention grabbing brand you just need this audiobook – and 30 days Simon Middleton shows you how to create manage and communicate your brand profoundly and effectively in just 30 days by following 30 clear exercises How you work through the book is up to you the result will be the same an authentic compelling and highly distinctive brand that will attract and engage customers and fans You will learn how to Establish your brand values and positioning Get the all important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrongBranding is not about funky logos and expensive advertising Your brand is what your company means to the world Getting that meaning right is the most important thing you can do in business Simon Middleton is the author of Brand New You Build A Brand In 30 Days and What You Need To Know About Marketing He is one of the UK's most in demand independent brand strategy advisors consulting and speaking all over the UK and overseas Simon has worked on brand creative and training projects with a wide range of major corporates as well as with charities and destinations He is a regular commentator on brand issues in the press on TV and radio and has appeared on BBC Newsnight Sky News Five News CNN BBC Breakfast Bloomberg The Politics ShowYou don’t need a marketing degree or intensive training to build an attention grabbing brand you just need this audiobook – and 30 days Simon Middleton shows you how to create manage and communicate your brand profoundly and effectively in just 30 days by following 30 clear exercises How you work through the book is up to you the result will be the same an authentic compelling and highly distinctive brand that will attract and engage customers and fans You will learn how to Establish your brand values and positioning Get the all important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrongBranding is not about funky logos and expensive advertising Your brand is what your company means to the world Getting that meaning right is the most important thing you can do in business Simon Middleton is the author of Brand New You Build A Brand In 30 Days and What You Need To Know About Marketing He is one of the UK's most in demand independent brand strategy advisors consulting and speaking all over the UK and overseas Simon has worked on brand creative and training projects with a wide range of major corporates as well as with charities and destinations He is a regular commentator on brand issues in the press on TV and radio and has appeared on BBC Newsnight Sky News Five News CNN BBC Breakfast Bloomberg The Politics Show