eBook gsagency.co ☆ Switch How to change things when change is hard PDF À

Change is hard It doesn't have to beWe all know that change is hard It's unsettling it's time consuming and all too often we give up at the first sign of a setbackBut why do we insist on seeing the obstacles rather than the goal? This is the uestion that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviourIllustrating their ideas with scientific studies and remarkable real life turnarounds from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances the brothers Heath prove that deceptively simple methods can yield truly extraordinary resultsChange is hard It doesn't have to beWe all know that change is hard It's unsettling it's time consuming and all too often we give up at the first sign of a setbackBut why do we insist on seeing the obstacles rather than the goal? This is the uestion that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviourIllustrating their ideas with scientific studies and remarkable real life turnarounds from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances the brothers Heath prove that deceptively simple methods can yield truly extraordinary resultsChange is hard It doesn't have to beWe all know that change is hard It's unsettling it's time consuming and all too often we give up at the first sign of a setbackBut why do we insist on seeing the obstacles rather than the goal? This is the uestion that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviourIllustrating their ideas with scientific studies and remarkable real life turnarounds from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances the brothers Heath prove that deceptively simple methods can yield truly extraordinary results